An interesting TED Talk by activist and fundraiser Dan Pallotta, who calls out the double standard that drives our broken relationship to charities. Too many non-profits, he says, are rewarded for how little they spend -- not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let's change the way we think about changing the world.
Although it's US focussed it resonates well with UK giving and the charity sector. Especially when we look at a stagnant donation levels (CAF 2019) over the past few years. Charities in the UK are continuously held to a higher standard compared to profit making organisations. It is this thought process that will restrict charities from innovating and help solve some of our most pressing social issues.
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